Cengage advantage books: this is pr: the realities of public relations
Auteur :
Newsom, Doug / Turk, Judy / Kruckeberg, Dean
Éditeur :
Cengage Learning, Inc
ISBN :
9781111836832
Date de publication :
6 janv. 2012
Dimensions :
1,7 x 20,3 x 25,1 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
USA
Introduces students to the world of public relations, emphasizing on the fundamentals as well as emerging issues such as technology, ethics, and the international aspects.