Strategic public relations: audience-focused practice
Auteur :
Diggs-Brown, Barbara
Éditeur :
Diggs-Brown, Barbara
ISBN :
9781111840167
Date de publication :
1 sept. 2011
Dimensions :
25,4 x 20,2 x 2,0 cm
Poids :
916 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for undergraduate courses in Public Relations (PR), both majors in the field and nonmajors, this title provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. It highlights audience-focused principles and techniques of audience research and recurring assessment.