Packaging design: successful product branding from concept to shelf
Auteur :
Klimchuk, Marianne R. / Krasovec, Sandra A.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118027066
Date de publication :
19 févr. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
630 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues.