Brainfluence: 100 ways to persuade and convince consumers with neuromarketing
Auteur :
Dooley, Roger
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118113363
Date de publication :
16 déc. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
496 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.