Business model innovation factory, the: how to stay relevant when the world is changing
Auteur :
Kaplan, Saul
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118149560
Date de publication :
27 avr. 2012
Dimensions :
23,6 x 16,3 x 2,3 cm
Poids :
426 g
Langue :
Anglais
Pays d'origine :
USA
Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed. " Business models don't last as long as they used to.