Marketing research
Auteur :
Aaker, David A.
Éditeur :
Aaker, David A.Kumar, V.,Leone, Robert,Day, George S.,
ISBN :
9781118156636
Date de publication :
15 oct. 2012
Dimensions :
25,7 x 20,8 x 3,3 cm
Poids :
1383 g
Langue :
Anglais
Pays d'origine :
USA
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.