Dethroning the king: the hostile takeover of anheuser-busch, an american icon
Auteur :
MacIntosh, Julie
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118157022
Date de publication :
4 nov. 2011
Dimensions :
22,6 x 15,2 x 3,1 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.