Scenario planning: a field guide to the future
Auteur :
Wade, Woody
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118170151
Date de publication :
27 avr. 2012
Dimensions :
25,6 x 17,6 x 1,1 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness.