Luxury brand management: a world of privilege
Auteur :
Chevalier, Michel
Éditeur :
Chevalier, MichelMazzalovo, Gerald,
ISBN :
9781118171769
Date de publication :
20 juil. 2012
Dimensions :
23,5 x 15,2 x 2,5 cm
Poids :
572 g
Langue :
Anglais
Pays d'origine :
USA
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.).