Display advertising: an hour a day
Auteur :
Booth, David / Koberg, Corey
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118179710
Date de publication :
24 août 2012
Dimensions :
23,6 x 18,9 x 3,1 cm
Poids :
744 g
Langue :
Anglais
Pays d'origine :
USA
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity.