Marketing research essentials
Auteur :
Mc / McDaniel, Prof Carl
Éditeur :
McDaniel, Prof CarlGates, Roger,
ISBN :
9781118249321
Date de publication :
4 sept. 2012
Dimensions :
25,3 x 20,2 x 1,6 cm
Poids :
802 g
Langue :
Anglais
Pays d'origine :
USA
Features real data, real people and real results throughout the text helping students connect content and theory to actual business decisions. Offers a practitioner's perspective teaching students how they will use market research in future careers.