Prospect research for fundraisers: the essential handbook
Auteur :
Filla, Jennifer J. / Brown, Helen E.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118297391
Date de publication :
26 avr. 2013
Dimensions :
23,1 x 15,5 x 2,5 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
Presents practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. This book is structured around the fundraising cycle and illustrates the myriad of prospect research tools and techniques available to boost an organization's fundraising effectiveness.