Marketing analytics: data-driven techniques with microsoft excel
Auteur :
Winston, Wayne L.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118373439
Date de publication :
31 janv. 2014
Dimensions :
23,4 x 18,8 x 4,1 cm
Poids :
1021 g
Langue :
Anglais
Pays d'origine :
USA
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.