Evil by design: interaction design to lead us into temptation
Auteur :
Nodder, Chris
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118422144
Date de publication :
26 juil. 2013
Dimensions :
22,9 x 18,3 x 1,8 cm
Poids :
635 g
Langue :
Anglais
Pays d'origine :
USA
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.