Market segmentation: how to do it and how to profit from it
Auteur :
McDonald, Malcolm
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118432679
Date de publication :
12 oct. 2012
Dimensions :
24,4 x 18,8 x 2,8 cm
Poids :
998 g
Langue :
Anglais
Pays d'origine :
USA
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.