Business gamification for dummies
Auteur :
Duggan, Kris / Shoup, Kate
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118466933
Date de publication :
8 févr. 2013
Dimensions :
23,1 x 18,5 x 2,3 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
USA
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.