Retail marketing and branding: a definitive guide to maximizing roi
Auteur :
Perrey, Jesko / Spillecke, Dennis
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118489529
Date de publication :
7 déc. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
716 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.