Retail revival, the: reimagining business for the new age of consumerism
Auteur :
Stephens, Doug
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118489673
Date de publication :
17 mai 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
398 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters.