It's not just pr: public relations in society
Auteur :
Coombs, W. Timothy / Holladay, Sherry J.
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781118554005
Date de publication :
30 août 2013
Dimensions :
22,9 x 15,2 x 1,5 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions.