Network advantage: how to unlock value from your alliances and partnerships
Auteur :
Greve, Henrich / Rowley, Tim / Shipilov, Andrew
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118561454
Date de publication :
27 déc. 2013
Dimensions :
22,9 x 15,2 x 2,8 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business s network of alliances with customers, suppliers and competitors.