Reinventing giants: how chinese global competitor haier has changed the way big companies transform
Auteur :
Fischer, Bill / Lago, Umberto / Liu, Fang
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118602232
Date de publication :
10 mai 2013
Dimensions :
23,1 x 16,0 x 3,3 cm
Poids :
499 g
Langue :
Anglais
Pays d'origine :
USA
A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies.