Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Auteur :
Schultz, Mike / Doerr, John E. / Frederiksen, Lee
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118604342
Date de publication :
12 juil. 2013
Dimensions :
22,6 x 15,8 x 3,8 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.