Fish can't see water: how national culture can make or break your corporate strategy
Auteur :
Hammerich, Kai / Lewis, Richard D.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118608562
Date de publication :
23 août 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
704 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.