Myths of creativity, the: the truth about how innovative companies and people generate great ideas
Auteur :
Burkus, David
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118611142
Date de publication :
19 nov. 2013
Dimensions :
22,6 x 15,5 x 2,5 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.