What great brands do: the seven brand-building principles that separate the best from the rest
Auteur :
Yohn, Denise Lee
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118611258
Date de publication :
7 févr. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
462 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.