Human brand, the: how we relate to people, products, and companies
Auteur :
Malone, Chris / Fiske, Susan T.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118611319
Date de publication :
19 nov. 2013
Dimensions :
23,1 x 15,8 x 2,0 cm
Poids :
363 g
Langue :
Anglais
Pays d'origine :
USA
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.