Data driven marketing for dummies
Auteur :
Semmelroth, David
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118615843
Date de publication :
1 nov. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
444 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.