60-minute brand strategist: the essential brand book for marketing professionals
Auteur :
Mootee, Idris
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118625163
Date de publication :
18 juin 2013
Dimensions :
23,4 x 15,5 x 1,8 cm
Poids :
622 g
Langue :
Anglais
Pays d'origine :
USA
Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.