Decoding the new consumer mind: how and why we shop and buy
Auteur :
Yarrow, Kit
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118647684
Date de publication :
29 avr. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
412 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.