Reshaping retail: why technology is transforming the industry and how to win in the new consumer driven world
Auteur :
Niemeier, Stefan / Zocchi, Andrea / Catena, Marco
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118656662
Date de publication :
12 juil. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
458 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.