Audience: marketing in the age of subscribers, fans and followers
Auteur :
Rohrs, Jeffrey K.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118732731
Date de publication :
6 déc. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
482 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.