Open innovation: new product development essentials from the pdma
Auteur :
Griffin, Abbie
Éditeur :
Griffin, AbbieNoble, Charles,Durmusoglu, Serdar,
ISBN :
9781118770771
Date de publication :
14 nov. 2014
Dimensions :
24,1 x 16,3 x 2,5 cm
Poids :
638 g
Langue :
Anglais
Pays d'origine :
USA
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method.