Strategy for the corporate level: where to invest, what to cut back and how to grow organisations with multiple divisions
Auteur :
Campbell, Andrew / Goold, Michael / Alexander, Marcus / Whitehead, Jo
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118818374
Date de publication :
25 avr. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.