Social media data mining and analytics
Auteur :
Szabo, Gabor / Polatkan, Gungor / Boykin, P. Oscar / Chalkiopoulos, Antonios
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118824856
Date de publication :
30 nov. 2018
Dimensions :
23,1 x 18,8 x 2,0 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr.