New rules of sales and service, the: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
Auteur :
Scott, David Meerman
Éditeur :
Scott, David Meerman
ISBN :
9781118827857
Date de publication :
21 oct. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
466 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills.