Insight selling: surprising research on what sales winners do differently
Auteur :
Schultz, Mike / Doerr, John E.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118875353
Date de publication :
20 juin 2014
Dimensions :
23,4 x 16,0 x 2,5 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.