Winning global markets: how businesses invest and prosper in the world's high-growth cities
Auteur :
Kotler, Philip / Kotler, Milton
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118893814
Date de publication :
7 oct. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
486 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.