Handbook of market intelligence, the: understand, compete and grow in global markets
Auteur :
Hedin, Hans / Hirvensalo, Irmeli / Vaarnas, Markko
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118923627
Date de publication :
6 juin 2014
Dimensions :
24,6 x 17,5 x 2,3 cm
Poids :
658 g
Langue :
Anglais
Pays d'origine :
USA
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight.