Value proposition design: how to create products and services customers want
Auteur :
Osterwalder, Alexander / Pigneur, Yves / Bernarda, Gregory / Smith, Alan
Éditeur :
John Wiley & Sons Inc
ISBN :
9781118968055
Date de publication :
30 oct. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.