Customer's new voice: extreme relevancy and experience through volunteered customer information
Auteur :
McKean, John S.
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119002321
Date de publication :
14 nov. 2014
Dimensions :
23,6 x 16,0 x 3,1 cm
Poids :
549 g
Langue :
Anglais
Pays d'origine :
USA
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.