Handbook of communication and corporate reputation, the
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781119061236
Date de publication :
5 juin 2015
Dimensions :
23,9 x 16,8 x 3,1 cm
Poids :
907 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.