Artificial intelligence for marketing: practical applications
Auteur :
Sterne, Jim
Éditeur :
John Wiley & Sons Inc
ISBN :
9781119406334
Date de publication :
3 oct. 2017
Dimensions :
22,6 x 16,0 x 3,8 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.