Modern marketing research: concepts, methods, and cases, international edition (with qualtrics printed access card)
Auteur :
Feinberg, Fred M. / Taylor, James / Kinnear, Thomas
Éditeur :
Cengage Learning, Inc
ISBN :
9781133191025
Date de publication :
1 déc. 2012
Dimensions :
27,7 x 21,8 x 2,5 cm
Poids :
1420 g
Langue :
Anglais
Pays d'origine :
USA
Descriptive and analytical, this title offers a comprehensive introduction to the practice of marketing research. It walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report.