Advertising promotion and other aspects of integrated marketing communications, international edition
Auteur :
Shimp, Terence A.
Éditeur :
Shimp, Terence A.Andrews, J. Craig,
ISBN :
9781133191421
Date de publication :
1 avr. 2012
Dimensions :
27,7 x 21,8 x 2,4 cm
Poids :
1544 g
Langue :
Anglais
Pays d'origine :
USA
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.