Managing a chinese partner: insights from gobal companies
Auteur :
Chong, L.
Éditeur :
Palgrave Macmillan
ISBN :
9781137005816
Date de publication :
29 nov. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few.