Brand revolution: rethinking brand identity
Auteur :
Sicard, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781137019486
Date de publication :
9 nov. 2012
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.