From chinese brand culture to global brands: insights from aesthetics, fashion and history
Auteur :
Zhiyan, W. / Borgerson, J. / Schroeder, J.
Éditeur :
Palgrave Macmillan
ISBN :
9781137276346
Date de publication :
4 oct. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.