Beyond the low cost business: rethinking the business model
Auteur :
Valls Gimenez, Josep Francesc
Éditeur :
Palgrave Macmillan
ISBN :
9781137277527
Date de publication :
31 janv. 2013
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.