Rethinking reputation: how pr trumps marketing and advertising in the new media world
Auteur :
Seitel, Fraser P.Doorley, John,
Éditeur :
Palgrave Macmillan
ISBN :
9781137278708
Date de publication :
24 sept. 2013
Dimensions :
23,4 x 15,4 x 1,7 cm
Poids :
275 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Good public relations is a strategic imperative more important to competitive success than even advertising or marketing. Two expert authors examine case studies from major brands to glean the PR dos and don'ts for the new media world and offer a wake-up call for anyone tasked with representing their business to the world.