All thumbs: mobile marketing that works
Auteur :
Kelley, M.
Éditeur :
Palgrave Macmillan
ISBN :
9781137279279
Date de publication :
2 sept. 2014
Dimensions :
21,0 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.